Lindsey Sleeseman

You want to crush your outbound sales goals. You want your SDR team firing on all cylinders. But how do you really know if your SDRs are performing? What numbers matter? What should you track? And how do you turn those numbers into action? Let’s cut through the noise. I’m going to walk you through the key metrics to evaluate SDR team performance. We’ll dive into what matters, why it matters, and how to use those insights to boost your pipeline and scale your success. Ready? Let’s get into the...

Cold calling. Just the phrase can make your heart race. But what if I told you it doesn’t have to be that way? What if cold calling could be your secret weapon? The key is mastering the right cold calling techniques. And yes, expert coaching can turn you from hesitant to unstoppable. Let’s dive in. I’ll share the secrets, the strategies, and the mindset shifts that will transform your outbound game. Ready to make every call count? Let’s go. Why Cold Calling Techniques Matter More Than Ever...

Cold calling often gets a bad rap. Many think it’s outdated, annoying, or just plain ineffective. But when it comes to cyber security, cold calling is very much alive—and it can be a powerful tool. I’ve seen it firsthand. It’s not about pushing products or spamming inboxes. It’s about starting real conversations that lead to real solutions. Let me walk you through why cyber security cold calling still matters, how it works today, and how you can make it work for your sales team. Eye-level...